“Stock Clearance? Is she mad?!”
An artist will put their everything into producing what they hope others will see as amazing and beautiful objects which MUST adorn their walls or their sideboards. The artist may look on their own work as fondly as if they were their children or they may see them as nothing more than a meal ticket.
A collection of works will have taken hours and hours of effort, heartache, frustration, irritation, decision, indecision, infuriation and possibly tears spread over several months. Once finished, the artist can stand back, fold arms and admire…unless they are of the never wholly satisfied category. Their work is done. And whereas the rest of us can possibly imagine that exhibiting the art is the best of moments as both supporters and strangers alike swoon and exclaim with wonder, in truth, the artist would probably much prefer just to get back into the studio to carry on what they believe is their destiny – that of creating more.
The significant repercussions of an artist failing to sell their product are threefold. Firstly and most obviously, no sales means no income and although all artists are well trained in living frugal lives, surviving on nothing will challenge the most careful of us. Secondly and most importantly, at least for the artist, no sales means the absence of endorsement. The discussion around whether the artist produces for themselves or for others is not for this article, nevertheless, positive consumer feedback in the form of hard cash offers confirmation to the artist that they are doing the right thing; that their plot is far from lost; that they should keep doing what they do; that they should continue to enter ‘Artist’ in the ‘Occupation’ field of their car insurance renewal form.
The third repercussion is the need for storage. What exactly is an artist expected to do with paintings which just won’t sell? They are still beautiful objects. They may even resemble others which HAVE sold. So why they don’t sell is a mystery. But that does not answer the question, what is the artist supposed to do with those which don’t sell?
Kathryn Thomas solution is to make dramatic price cuts and hold sales. She hosted a highly successful, ‘Make Us An Offer’ sale in 2010 inviting the public to offer any sum of money they could afford for any of the paintings on display. Yet more successful were her ‘Buy One Get One Free’ sales of 2015 and again in 2016. This year, her 2017 sale is a stock clearance with a guaranteed (and whopping) 60% off the wall price of 45 paintings which Kathryn painted between the years of 2003 and 2012 and which remain in store because they have not found their rightful owner.
The Kathryn Thomas 2017 Stock Clearance will take place across the weekends of December 9th & 10th and 16th & 17th at The Studio in West Quay Road, Poole BH15 1HT from 11:00am to 5:00pm. Alternatively, paintings can be bought from the online catalogue at any time by telephone (07966 506841) or email (email@example.com).
Incidentally, to put things into perspective, Kathryn may have 45 paintings unsold from this time but in the last 10 years, she has sold over 220. Not bad for a struggling artist!